Edition Nouch 'Collecting Flowers'

Nouch and the power of Airink: art that breathes

Nouch - Nouchka Huijg

Nouchka Huijg, better known by her artist name Nouch, once again brings together the groundbreaking power of art and sustainability with her latest screen print. Her iconic 'Air Heads' – grotesque, enchanting figures – have conquered a recognizable place in urban environments and continue to catch the eye of passers-by. This time, her work is not only visually breathtaking, but also literally contributes to cleaner air.

The message of the Air Heads

Nouch's 'Air Heads' are more than playful illustrations; they contain a deeper symbolism about sustainability and human behavior. Their large, expressive eyes and Matryoshka shapes, reminiscent of animated figures, embody the duality of attraction and repulsion. With this, Nouch makes us think about the superficiality with which people often deal with their environment. Her art calls for awareness, but does so with a touch of humor and mystery.

Airink: the power of innovation

For this new screen print, Nouch uses a special medium: Airink. This innovative ink is made from air pollution, specifically carbon particles that are normally harmful to the environment. By converting these particles into ink, Nouch transforms pollution into art – a powerful statement that perfectly matches her vision of sustainability. Each screen print not only embodies aesthetic beauty, but also an active contribution to reducing harmful substances in our air.

Flyposting with a mission

These silkscreens will be distributed in a special way: they will be wildly pasted in Amsterdam, Utrecht and Rotterdam. But unlike traditional wildposting campaigns, these works are pasted in such a way that they can be easily removed. This makes them not only a feast for the eyes in the urban space, but also a collector's item for everyone who wants to take a piece of Nouch with them. This interactive approach fits in perfectly with Nouch's philosophy of bringing art closer to the people.

Nouch: an artist with impact

Nouch’s influence extends beyond the walls of Amsterdam. With her 23-meter-high mural in Palermo, she has shown that her art speaks universally, regardless of culture or location. Her work is a fusion of creativity, technology and environmental awareness – a combination that sets her apart in the world of contemporary art. By using paint that purifies the air and embracing innovative techniques such as Airink, she continues to innovate her art and make an impact.

Editions by Lakoi: where art and sustainability meet

This latest screenprint by Nouch is an exclusive release by Lakoi . With this release we emphasize our commitment to supporting artists who not only create art, but also create positive change in the world. This screenprint is not only a work of art, but also a manifesto of what is possible when creativity and sustainability go hand in hand.

Don't miss this unique opportunity. Get a piece of Nouch's inspiring vision and contribute to a cleaner, more conscious world at the same time. The screen prints will be available soon - make sure you get them fast!